Consumer Products

Will Brophy shares his journey from finance to building Nabis, the #1 cannabis distribution platform, navigating federal banking restrictions, surviving "420 from hell" capacity crisis, and professionalizing an industry through supply chain technology across California, Nevada, and New York.

In this fascinating episode, Bilal Mekkaoui, co-founder and managing partner of OuiCollab (formerly Joby Brands), shares his remarkable journey from investment banking to celebrity-backed brand venture studio founder.