Supporting Startups Through Strategic Growth: Kate Adams’ Journey at Burkland Associates | Finances & Taxes Series

Anthony Codispoti : Welcome to another edition of the Inspired Stories podcast where leaders share their experiences so we can learn from their successes and be inspired by how they’ve overcome adversity. My name is Anthony Codispoti and today’s guest is Kate Adams, Chief Growth Officer at Berkland Associates. Their mission is to provide startups with expert finance, accounting, tax, and HR services so they can grow confidently. Known for fractional CFO support, bookkeeping, and financial guidance, Berkland prides itself on being a trusted partner to emerging businesses. Now Kate brings over 20 years of marketing expertise, having built high impact strategies at companies like Franklin Resources, Visa, and UBM. She’s also the host of the Startup Success podcast, an editor of the Smarter Startup blog where she shares insights on lead generation and growth. Under her leadership, Berkland has helped countless startups gain the structure and stability they need to thrive. She and her team had been recognized for delivering crucial guidance to companies at every stage. Kate holds a BS in business marketing, graduating Magna Cum Laude from the University of San Francisco. She frequently speaks at industry events offering valuable advice on partnerships and strategic marketing. Now before we get into all that good stuff, today’s episode is brought to you by my company, AdVac Benefits Agency, where we offer very specific and unique employee benefits that are both great for your team and fiscally optimized for your bottom line. One recent client was able to add over $900 per employee per year in extra cash flow by implementing one of our innovative programs. Results vary for each company and some organizations may not be eligible.

To find out if your company qualifies, contact us today at adbackbenefits.com. All right, back to our guest today, the CRO of Berkland Associates, Kate Adams. I appreciate you making the time to share your story today.

Kate Adams : Thank you for having me and thank you for the really kind introduction. That was my pleasure. I appreciate it.

Anthony Codispoti : Yeah, so Kate, what first drew you into the field of marketing and business development? How did you get drawn to that?

Kate Adams : I know I knew that I wanted to do something in business. So I pursued that as a major and I took those intro courses very seriously, which I would advise anyone to do. And although I enjoyed numbers, I found that I really had a passion in the marketing and sales classes. And so that’s kind of where I started to tailor internships in the summer and then where I wanted to go.

Anthony Codispoti : And you started out with some positions at pretty large companies like Franklin Templeton. I’m curious how those experiences working at larger companies have helped you enrolls with more modestly sized companies now?

Kate Adams : That’s a great question. I think where you can gain a lot from working with big companies or for big companies is you learn a lot of best practices. There’s a lot of mentors you can find within the organization. I mean, when I was at Franklin and Visa, a lot of the people I was working with were incredible, right? Like marketers and business development folks, some of the best at the time. And so just being in the office with them, learning from them, seeing how they dealt with challenges and how they put together strategies, I think it gave me a great foundation and kind of the tools that I needed when I went to startups and smaller companies and had to build it all from scratch.

Anthony Codispoti : So it kind of taught you a good framework that you could take and then build on and adapt for some of the smaller companies that you worked with afterwards.

Kate Adams : Exactly.

Anthony Codispoti : And so how did the opportunity at Birkeland come along?

Kate Adams : You know, someone in the industry mentioned it to me. I had just been with a company. So after being with these large organizations for a while, then I wanted to change and like be in small organizations where you do a lot and you’re, you know, you have your hands on a lot of things and probably more control too.

Anthony Codispoti : Right. And creating from the ground up. So I had been with a company that our whole goal was to be acquired. You know, the founder said to me when they hired me, that’s why we brought you on. We want to be acquired and we did have a successful acquisition. And so I didn’t want to stay on with the company that bought us because it would be going back to another large company where everyone has their defined role.

I found I really loved building things. And someone just in the industry, word of mouth said to me, you know, this company Birkeland Associates is looking to build out a marketing strategy. They kind of have a dumpy website.

They haven’t done it much around marketing. That’s the kind of challenge I love. So open the door and here you are today. And so, okay, now let’s hear about what Birkeland does. Okay.

Kate Adams : So Birkeland, basically, we provide fractional services for startups. So that’s why it’s so fun. We’re working with startups that are some of the most innovative companies in the world right now. AI startup, SpinTech, SAS, and we provide fractional support for them. So CFOs, accountants, tax advisors, and HR folks. Because when you’re scaling and in the early days of a startup, you don’t want to hire a full time CFO or a full time bookkeeping team or recruiter.

So they can use our services on a fractional basis and pay for what they need, which makes a lot of sense. Now, I don’t advise clients directly. Like I’m not a CFO.

I’m not an HR person. What I do at Birkeland is when I started, they only had one channel to get leads and that was business development. And since then, I’ve built out a marketing channel to drive leads, a partnerships channel, and built out more of their business development functions. So now we have a big growth engine. So I started VP of marketing. That’s why I’m now chief growth officer because I’m running the whole growth engine. And later this year, we’re going to be getting into new markets. So that’s my responsibility in what we do.

Anthony Codispoti : Interesting. So tell me a little bit more about the services that you guys provide. You say fractional. You’ve got fractional CFOs. Is there outside of the finance pocket? Are there services that you’re offering to your clients?

Kate Adams : I mean, finance is where we started. We started with CFOs. Then we added bookkeeping and accounting. So they’re running the books for startups. We have FPNA. They do modeling and help with pricing.

We have controllers. We have tax advisors who help startups get R &D tax credits and payroll taxes. There’s a lot of tax considerations. And then we have HR people that can help with payroll, recruiting, writing your employee handbook. So pretty much all the back office functions that a startup needs from seed stage through series B, we provide on a fractional basis. And we love it when our clients fire us because that means they’ve done well enough that they can hire their own people. Because unfortunately, we do have a lot of clients who fold because startups do fold. So it’s such a win when we get fired.

Anthony Codispoti : I like that. That makes a lot of sense. And so any particular reason why startups are the focus, is it because once you get past that startup phase, you’re more likely to build your own internal team? Okay. And I see you nodding your head. So then what is the ideal company size, whether it’s in terms of employees or revenue amount?

Kate Adams : Yeah, that’s a great question. So we only work with startups that are venture backed. So there’s a lot of startups in the country. But honestly, if they don’t have venture backing or some kind of funding, they’re not going to be able to afford our services.

And they probably don’t need our services yet, right? If it’s still three people in a garage working on an idea of prototype, you don’t need a fractional CFO and an HR team. So once you get venture backing, or some kind of funding, that’s when we come into place.

And our sweet spot is seed stage. So that seed fund raising round through about series B, series C. I mean, by the time you’re raising a series B, series C, you’re going to have a lot of these areas, finance, tax, HR, you’re going to have your own team at that point.

Anthony Codispoti : And I’m curious to, as much as you can say, hear more about the different marketing channels that you built out, there was some business development. Now you’re doing some more marketing, you’ve built out the business development a little bit more, I’m not sure what that means. And then you’ve also got some other marketing initiatives going on. What can you share with us?

Kate Adams : Sure. So when I joined Birkeland, they drove most of their growth. And it’s a great strategy by building a business development team that outreached to venture capitalists. And the thought is, build these relationships with VCs.

And when they make an investment in a startup, and their startup needs a CFO or an accountant, they’ll recommend Birkeland because there’s a relationship there. So it’s an excellent strategy. And it was working really well when I joined. But it’s expensive.

You know, you’re taking VCs to lunch, you’re going to conferences, warriors, games, concerts, it’s not cheap. So when I came on board, we built a website that could drive leads. And what we did was we built a content engine, which I highly recommend for anyone in the professional services industry. So we created a blog, a podcast, and toolkits, all that content showed prospective startup founders that we were experts in what we were doing.

But it also drives leads. That’s what Google is built on now, search. So when you put in, I need a fractional CFO for my startup, or I need HR help or tax help, we come up to the top of the page for free because of all of the content that we have out there, that’s the play. So we started driving leads and business through our marketing website channel, which is a much more cost effective way to drive leads. So that’s been a huge way for us to grow over the past five years. And it was so fun for me to build that first website, to work with the team and build the blog and the podcast and all the toolkits that we’ve done. And then as I’d been with the company for a few years, I started to see we were getting all these partnership requests from service providers in the industry, and they wanted to partner with us and drive leads together.

And so I didn’t have time to manage it. So I went to our founder, Jeff, and convinced him that this could be another channel for us. And we hired someone that reports to me who manages partnerships. And her role is to work with these partners, develop content together, develop events together, and drive leads. So now I’m, you know, managing marketing partnerships. And then we decided we were going to fine tune our business development more and trying to make it more cost effective and based on relationships instead of just events and whatnot. So I started managing business development too. And I have a team of people and we’re working on creative ways to partner with these VCs that are more cost effective.

So those are our three channels. And it’s been an absolute blast to build all of them. And I’m so appreciative of my team. I got to hire and bring on people that I used to work with. And, you know, in various capacities. And it’s been, it’s been really fun.

Anthony Codispoti : I’m kind of curious if maybe you can teach me as well as our listeners a little bit more about some of these strategies. You’re really big on the content engine, the podcast, the blog, search engine optimization. So you’re getting ranked in Google, you know, you obviously have the benefit of having worked for some really large companies, you kind of learn the framework and the way to go about that. For folks who, you know, may not have that kind of expertise, how would you recommend somebody else get started with that?

Kate Adams : That’s a great question. So I would tell them whatever area they’re in, whether it’s auto mechanic or, you know, a florist shop or anything, professional coach, kind of think about what differentiates you. And if you start producing content, like maybe you fixed up old BMWs and you write, doesn’t have to be anything fancy once a week about a car that you fixed up a BMW, or you showcase once a week some floral designs or a professional story from coaching. And you start like a blog. What’s going to happen is you can pay for ads on Google and it’s a great strategy and it works, but they’re very expensive. And if you have competitors in the field that are highly funded and have a lot of money, chances are they’re going to win, you know, in that area. So your content, because if you put this good content on Google consistently, that is not AI written. You actually have to write it because the Google algorithm, I know is they’re always making improvements and they figured out, you know, AI content, but real content, you’re going to start to rank higher when somebody searches for the product or service that you’re selling. And it gives you a chance to compete with some of these giants in your space that have a lot of money on Google ads.

Anthony Codispoti : Say more about the partnership approach that you guys are using. Is it kind of simply a matter of, yeah, there are, give me an idea, like who would be somebody complimentary to you that you would form a partnership?

Kate Adams : Yes, great question. So here’s one that’s in the news a lot ramp. So ramp is a great tool. It’s a business card. It’s like a corporate card for small businesses. And it has a lot on the back end that helps companies like sort expenses and process them and whatnot. So ramp is interested in startups as well.

They want startups to use their corporate card. So ramp is a great partner to Birkland. We’ve put together content, you know, joint content that’s helpful to startup founders, events that startup founders want to attend together. And then we’re both leveraging our resources and reaching a customer that we both want, but we want the customer in different ways. So maybe, you know, getting back to that floor shop, like a dirt company, you write and so I don’t know, like or not, like a lot in landscaping company, you partner with a dirt company, you get what I’m saying, you both want that customer, but you want them for different reasons.

Anthony Codispoti : Right. And so is there, is it always the two of you going after new customers together? Or is there ever them coming in and saying, Hey, you have any customers that want access to this? Maybe there’s a referral fee or vice versa. Like maybe ramp has some folks that would be, you know, a great fit for what Birkland does. Absolutely.

Kate Adams : That’s a whole other facet to it is that you can do referral fees and whatnot, because when we first start working with the partner, you have all these customers already that they want. So maybe you, you know, in our email newsletter, we will include offers from our partners. And so our email newsletter is widely read because it has all of our content in it.

And then our partner gets to run something at the bottom of it, like, Hey, we’re offering all Birkland clients 30% off, reach out to us, and then exchange, they put us in their newsletter, and then we do referrals and whatnot. Absolutely. It’s a huge part of it.

Anthony Codispoti : Now, as I understand, Kate, there’s, you kind of got a little bit of a different thought process on this, you know, for most companies, marketing and operations are rather distinct and separate functions. But you believe in uniting these to achieve more kind of exponential growth. Is that, do I have that right? Can you give an example of that?

Kate Adams : Kimmy, what do you mean by operations? Like, what do you mean?

Anthony Codispoti : Like, you know what, we’re going to go ahead and cut this question out, Kate, because I think maybe my research team gave me some, some bad info there.

Kate Adams : Because I got the look on your face. I could see like, Nope, that is not, not part of your playbook.

Anthony Codispoti : So Kate, you’re the host of startup success podcast. I’m curious if there’s a particular interview that has influenced how maybe you go about the way that you drive growth and revenue to to Birkeland. Is there, you know, a guest that you had on that had a big impact on you?

Kate Adams : You know, we have had some guests on that have talked about marketing and PR and, you know, they, they do delve into some strategies, like fundamental strategies that I think are super helpful. I think where I get the most from my show is I’m talking a lot of time to start up founders on my show and those are our potential customers. So it’s almost like every time I do an interview, it’s like a mini focus group where I’m hearing from a customer I want, like what their needs are, where their pain points are. I just learned so much about our space from our show. I almost feel bad because we’re giving a lot of great content out there that’s helpful, but I’m learning a lot too.

Anthony Codispoti : It’s a win-win. What works better than that? Sometimes I interview VC investors and that’s super interesting because we’re trying to build relationships with them and so I kind of learn about what’s making them tick, what they’re worried about. So I just the market intel from the show is pretty fantastic. That’s great and I’m assuming that folks can find your podcast on all the major platforms, Spotify, Apple, and so on.

Kate Adams : Yes, Apple and Spotify. We launch a new show every other Tuesday and they’re quick. They’re 25, 30 minutes because our audience is startup founders and we cover a lot of great topics. Thank you for asking about it.

Anthony Codispoti : Yeah, absolutely. Fresh perspectives, empathy, core to Birkeland’s values. Why specifically these two?

Kate Adams : You know, what’s so great about Birkeland with core values and fresh perspectives and empathy is I’ve worked for a lot of companies that have had core values, but I will say one of the things about Birkeland that I noticed right when I started working there is in our executive team, the founder, when we have a big decision, he will actually reference our core values and we will use it to guide decision making. And I think empathy is an important one because we’re working with startups and it’s a grind for the people that work at a startup. I mean, for all those entrepreneurs listening, you know, there’s mental health challenges.

It’s just, it can be lonely. It can be scary, worrisome, stressful. So we want to have a lot of empathy for what our clients are going through and what they’re faced with, with raising money and cash runway and whatnot. And then fresh perspectives is, you know, we’re working with all these innovative companies that are changing the world. We have to keep an open mind as well.

Like, so we’ve embraced areas of AI, right? We try to be very open minded on new technologies and systems and bring like a fresh perspective to problems because we’re working with such innovative people we really have to be. So, you know, those are core values we really live by as an executive team. And it’s one of the reasons why I like working at Birkland is we have these, you know, values that we follow and all align on.

Anthony Codispoti : You mentioned earlier that you guys are going to be heading into some new markets soon. Is that new industries, new geographies? What does that mean exactly?

Kate Adams : That’s a great question. I can’t go too deep into it because competitors, but I will say it’s new markets. So I’m super excited about it. And so is my team because anyone who’s like in marketing and biz dev sales, like any kind of new challenge, new market, right? You’re so fired up for it. And I’m just really excited. We’re going to be building some things from scratch and it’s going to be really fun. I’ve got some new people on my team who’ve never done this work before. And I’m excited for them to get to do this.

Anthony Codispoti : When can we reconnect to hear more about this?

Kate Adams : Great question. We can reconnect after the summer. And I’d love to share, you know, with your listeners how we did it because we’re really going to go like from the basics and build something from scratch over the next few months. It’s going to be a lot of fun.

Anthony Codispoti : I am just loving the mystery of all this right now. Whether intentional or not well done, you’ve got me hooked and making notes in my calendar for this. Perfect.

Kate Adams : How about a book or a podcast that’s not your own that you might recommend to folks that’s been particularly helpful for you as a, you know, marketers, a salesperson, the chief revenue officer? Yeah.

Kate Adams : I mean, for books, I read a lot of fiction and historical fiction because it’s like an escape. You know, I read a ton of industry newsletters. So that’s kind of how I keep current.

But with a podcast that I would recommend when I’m listening to a podcast, I kind of like to take a step away from the industry and work on like my personal growth and development. So I really like Jay Shetty on purpose. I don’t know if you’ve ever heard him.

Anthony Codispoti : I haven’t. What is it about?

Kate Adams : He’s fantastic. It’s just about being a better version of yourself and also like tips and tricks, you know, to better organize your mind and utilize your day and whatnot. He has a lot of great guests on there. He’s a really good interviewer. He’s just, yeah, he’s fantastic. So that would be my number one recommendation, Jay Shetty on purpose.

Anthony Codispoti : So along those lines, Kate, do you have any particular daily habits, rituals that help get you started, keep you on track?

Kate Adams : I work out every day. So for me, exercise is super important. Like Claire’s my head helps me sleep better. Some of my best ideas are on hikes, walks, runs. That’s why I’m not always listening to things because it’s like time for my brain. So for me, exercising is the number one. I have tried to add meditation to my routine so much. So now I’m doing three minutes of mindfulness every morning because it’s a tip I got on Jay Shetty’s show, which is just start with three minutes, some breathing in the morning. Someday I’m going to tackle this meditation. So we’ll see. It’s tough.

Anthony Codispoti : Oh, it is tough. I’ve gone through different cycles in my life where I am all in on it. And when I’m all in on it, I’m also incredibly frustrated by it. And then there are times I get benefits from it. And I’m like, okay, I kind of found a groove. And then I mean, I think about it sort of like exercise, right?

I used to get really upset when I was in a meditative session and I couldn’t control my thoughts, just keep going here and here. And I’m like, ah, I’m not. And then somebody kind of framed it for me in terms of physical working out. They’re like, think about every time that your attention drifts and you bring it back, it’s like doing a repetition.

It’s like doing a curl, a bench press, a squat, whatever. And it’s like rather than being angry at that moment, it’s an opportunity for you to notice it and bring. And that’s just a repetition. Another repetition strengthening your mind. That’s helpful. Yeah, maybe that’ll help.

Kate Adams : Let me know. Yeah, I will. Yes, I’m going to bring it back after we launch this thing. I’m going to try again. Sure enough.

Anthony Codispoti : How about a serious challenge, Kate, that you have gone through? Maybe it’s personal or professional. Maybe the two of them sort of mixing together. I don’t know. What was it? How did you get through it? And what did you learn coming out the other side?

Kate Adams : I mean, if I start with a business one and I’m happy to share a personal one too, but I think a business one would be I was, I’m older. And this might be something that will be relevant. But in the future here, we went through a really bad recession. The dot com burst in San Francisco.

Anthony Codispoti : And 2001. Yeah, right.

Kate Adams : And I had to lay people off. My boss was laid off. Lots of restructuring. I was at United Business Media, saw a lot of products that we all worked on and were super proud of fail. And it was just a scary time personally because, you know, you’re worried about yourself financially, but also laying people off, trying to keep the team optimistic that we’re there. I was younger.

I hadn’t gone through one before. I made some mistakes that, you know, if I could share, I think I would have done a better job laying people off. I let HR kind of dictate how it was going to go. And they kind of ran the way we did it with my team. And I think if I could do it again, I would want to take the lead and use, and I have had to lay off people since then just on a smaller scale. I take the lead and HR is kind of the help, right? Instead of the way I did it, I think I was too scared to do it that way as a young leader, right? I had never fired people before.

Anthony Codispoti : And if for folks who haven’t done it before, it is one of the hardest things in life to do.

Kate Adams : It is. I was nervous about it and scared. And in my 30s, and I hid behind HR, and it was a really unpredictable time in the world. And yeah, I would say, you know, I’ve learned as a leader, I have to have empathy. I have to show up. I have to really be all in on laying people off and, you know, being a manager for them and a leader for them all the way through it. And just, you know, I would say for recessions and downturns, you just have to like double down on what you know, trust your instincts, and we will come out of it.

Anthony Codispoti : When you were going through that back in the early 2000s, was there a support system for you? Was there a mentor that helped you through it? Like, I mean, that is an incredible amount of stress to have to go to people that you’re close with, that you’ve worked with that have been part of your team and say, I’m sorry, you no longer have a paycheck.

Kate Adams : Yes. I wish I had a mentor at the time. I didn’t. I had three colleagues that were doing the same thing in different areas. So we would go to lunch a lot and happy hour and just kind of commiserate and talk through it. But back then, there wasn’t a lot of resources. There weren’t leadership coaches.

There weren’t formal mentors as much. But I would say having colleagues, you know, that’s one thing I tell people that when you’re going through something, whether it be starting a company or cancer or whatever, if you find other people that are going through it, find a network of shared experiences, it really helps.

Anthony Codispoti : I think this is kind of an underrated aspect of personal and professional development, being able to find like-minded folks who are in similar positions, even if maybe they’re in a little bit different industries, to be able to compare notes. And like you said, when you were going through the economic downturn in 2001, the colleagues that you could just sort of lean on and commiserate with, do you still have networks like this today that are a part of your life?

Kate Adams : I use them for everything when- I’ll share this. This is a personal challenge, very freaky, funky story. But I was taking a free yoga class in Hawaii and the instructor yanked my neck trying to get me in position. And then I flew back- it hurt, but I held the position, whatever.

I flew back to the United States, you know, six hour flight. Well, she had torn my carotid artery. And then I ended up having a minor TIA stroke at the age of, you know, I was in my 40s.

So, super weird accident, but they happen. And I obviously am so lucky, had a full recovery, everything, my arteries healed now. But I immediately got onto Facebook, which I don’t really use, and found a carotid artery dissection support group. And just immersed myself into it and learned more about what had happened to me than the doctors and the ER or whatever. And got so many resources and talked to people and got through tough nights. So, I tell people that’s how you get through things.

Anthony Codispoti : And who knew that there was this niche of torn carotid arteries? I know. When you say that, I’m thinking, how do you not bleed out?

Kate Adams : So, your artery is torn and what happens is you, a clot forms, a blood clot forms at the artery to prevent you from, and then that clot gets loose. And that’s when you suffer a minor. And in some cases, some people die. They suffer a massive stroke and die. I’m so lucky. I had a minor one. My 16-year-old son found me, call 911.

Anthony Codispoti : Found you like, collapsed, passed out unconscious.

Kate Adams : No, I was in the kitchen making breakfast and I started slurring my speech. My face dropped and acting weird. He took a picture, called his dad. They called 911. Yeah. I mean, he saved my life. Wow. Yeah.

Anthony Codispoti : And so, were there any symptoms prior to the actual stroke event?

Kate Adams : Yes. I had horrific headaches. My neck was killing me and this thumping in my ear, which was my heartbeat. Because my artery was torn, you could hear it just, yeah. So now, when you put all the symptoms together, any doctor would be like, oh, she tore her artery. But at the time, I called my doctor.

They’re like, oh, probably migraines. I had an appointment in two weeks to see him. You know how medicine is these days. Anyway, PSA for anyone listening, take those symptoms all come together as a warning.

Anthony Codispoti : Wow. A year from now, Kate, you’re celebrating. What are you celebrating?

Kate Adams : Gosh, a year from now. Selfishly, I have three kids. My youngest will be 16 and he’ll have his driver’s license. I love him.

Anthony Codispoti : No more chauffeuring for you.

Kate Adams : But I’m so tired of driving him around. I love him, but yeah, we live in an area where we have to drive. Also, I’ll be celebrating. That’s personal, this launch. I’m super excited about this. I am hoping we’re kicking butt with it. And what is it again? A fair good.

Anthony Codispoti : I had to try. I had to try. We’ll have you back on though, I promise. Okay. Let’s see. Just one more question for you, Kate. But before we get there, I want to do two things. First of all, for everybody listening today, I’ll invite you to hit the follow button on your favorite podcast app. So you can continue to get more great content like we’ve had here today with Kate Adams at Brooklyn Associates.

Kate, I also want to let people know the best way either to get in touch with you directly or to continue to follow your story or that of Brooklyn. What would that be?

Kate Adams : Yeah. I mean, I’m on LinkedIn. I’m very active there, so feel free to hit me up. I don’t know if I’m going to regret that. But I do love giving advice to young people that want to do stuff in marketing and whatnot and internships and whatnot. I think LinkedIn is probably the best. And then Brooklyn Associates and the podcast is Startup Success.

Anthony Codispoti : We’ll include links to all of those things in our show notes for everybody. Absolutely. Okay. So last question for you. As you look to the future, what exciting changes do you see coming to your industry in the next few years?

Kate Adams : You know, I think AI, I know it’s talked about a lot, but it’s a big one. There’s a lot of innovation around it. I mean, there’s some things that make me nervous, but there’s also some things that are super exciting that are going to happen because of it. I think there’ll be advancements in diagnosing and treating diseases like even more breakthroughs around cancer and Alzheimer’s and MS. We see a lot of really exciting startups and startups that are just going to help streamline medical care and whatnot. I mean, if you think about your doctor’s office, it’s very old school still, right? There’s so much that can be done there. And I talked to a lot of people in that space. And I think, you know, some of these diseases and things that killed our grandparents and our parents, they’re not going to anymore. And that’s so exciting.

Anthony Codispoti : It is exciting. And I didn’t even register with me. You guys have got a front row seat to a lot of this because a lot of these folks are your clients that are coming up with all these new applications for AI.

Kate Adams : Exactly. It’s pretty exciting. When you get down, you can think about some of these startups and what these founders are doing. I had a young founder that we work with share a story where like he creates this thing that’s coming to 911 where 911 can go on your iPhone video camera and then they can walk people through like CPR and whatnot using the camera. I mean, they’re saving lives. It’s pretty cool what some of these young entrepreneurs are doing.

Anthony Codispoti : I love it. Yeah. I love it. Guys, we could do like just a series of episodes on what some of your clients are up to.

Kate Adams : I know. Seriously. That’s fun. Yeah.

Anthony Codispoti : Well, Kate Adams, I want to be the first one to thank you for sharing both your time and your story with us today. I really appreciate it.

Kate Adams : Thank you. It was a lot of fun.

Anthony Codispoti : Folks, that’s a wrap on another episode of the Inspired Stories Podcast. Thanks for learning with us today.