Creating Joy on Two Wheels: April Obersteller’s Leadership Journey at WOOM Bikes | Consumer Products Series

🎙️ Creating Joy on Two Wheels: April Obersteller’s Leadership Journey at WOOM Bikes 

In this inspiring episode, April Obersteller, Managing Director for WOOM North America, shares her unique journey from wedding planner to leading a revolutionary children’s bicycle company. April reveals how merging customer and employee experience creates exceptional results, including WOOM’s remarkable 98% customer satisfaction rate. She discusses the company’s innovative approach to designing bikes specifically for children, her philosophy on authentic leadership, and how embracing discomfort has fueled her professional growth.

✨ Key Insights You’ll Learn:

• How WOOM reimagined children’s bicycles by designing specifically for kids instead of just shrinking adult bikes

• The power of merging customer experience and employee experience to drive business success

• Why growth happens at the “uncomfortable edges” and how taking risks shapes career development

• How authentic leadership and bringing your “whole self” to work creates stronger teams

• The importance of empowering customer service teams with freedom to solve problems

🌟 Key People Who Shaped April’s Journey:

• Early Mentor: The wedding venue owner who later pivoted to Green Goo, showing entrepreneurial flexibility

• Yeti Experience: Where April discovered her passion for customer experience work

• WOOM Founder Matthias: Whose passion for better children’s bikes was infectious and inspiring

• Her Mother: A single mom who modeled work ethic and whose Alzheimer’s journey taught April about authentic leadership

• Her Team: Who supported her through personal challenges and stepped up when needed

👉 Don’t miss this powerful conversation with a customer experience leader who believes in showing up authentically, embracing discomfort, and creating products that spark joy in the next generation of riders.